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Korean Beauty Chain Expands in U.S.

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By: Jamie Matusow

Editor-in-Chief

U.S. consumers seem to be hot on the heels of Korean beauty products, and Aritaum (pronounced “ar-ree-ta-um”), a division of AmorePacific, South Korea’s No.1 skin care and cosmetics company, is providing a one-stop shopping experience to appease them. From sheet masks and softeners to serums and cushion foundations, Aritaum features the largest curated collection of premium Korean beauty products in North America. In addition to carrying AmorePacific brands such as IOPE, Laneige, Mamonde, Hanyul and Sulwhasoo, the boutiques also offer a wide selection of makeup, bath and body and hair care items. There are more than 70 Aritaum locations across the U.S. and Canada with more opening throughout 2016. AmorePacific is known for innovative products that combine Asian botanical ingredients with cutting-edge technology.

The name Aritaum comes from the words for “beauty” and “place” in Korean.

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